Toyota x Brock Purdy

From Mr. Irrelevant straight to the Super Bowl, Brock Purdy is a rising star.
People have a lot to say about him but what does Purdy have to say for himself?
We gave insight into this star quarterback’s mind while also peering into the fandom of those who bleed red and gold.

Weekend Plans:30

The San Francisco 49ers have one of the best fan bases in the NFL. They are known for their loyalty and passion for their team.
They travel extremely well, and it’s not uncommon to see a sea of red in the stands of opposing teams’ stadiums.
In this spot, we go inside the mind and see how a true ‘Faithful’ fan preps for gameday.

Social

We created three social streams: Tailgate Talks, Keys to the Game, and Touchdown or Fumble, so fans could get to know Brock Purdy even better.

Tailgate Talks

In this stream, Brock Purdy sits on the Tailgate of a Toyota Tacoma answering a series of rapid-fire questions.

Keys to the Game

Brock, with the help of some friends, is giving tips to The Faithful on how to be gameday-ready every single week.
We also got rapper and Bay Area icon, P-LO, in on the fun.

Touchdown or Fumble

We brought together two generations of 49ers quarterbacks to play a football-themed version of overrated/underrated. Seeing Brock Purdy and Steve Young together was incredible and truly special for Niners fans.

Brock Purdy x Toyota