Panda Express x George Kittle
Find Your Sweet Spot
Panda fans go crazy over Honey Sesame Chicken Breast.
But not as crazy as George Kittle, tight-end for the San Francisco 49ers.
In fact, he’s made it his way of life.
In Find Your Sweet Spot,
Kittle shares his three secrets to sweet success.
All thanks to his favorite Panda Express dish.
Part of that success meant starting the week off right.
Every Monday, we posted positive mantras
so fans could start their day the Kittle way.
After helping everyone find their inner freshness,
we released limited edition merch
so people could look just as fresh as they felt.
Fans found their sweet spot
through spoken word or a catchy tune.
Then we helped someone find the sweetest spot when
we gave one lucky winner Honey Sesame Chicken Breast for an entire year.
The dish also turned into a permanent menu item for fans to find their sweet spot all year long.
Agency: Evolution Bureau | Copywriters: Jenice Tupolo, Mike Lim | Art Directors: Chris Szadkowski, Alex King
Role: Campaign concepting, writing copy for scripts, social bios and posts, emails, and push notifications.