McDonald’s Flagship Billboard
We created unique billboards that lived in Downtown Chicago,
right outside McDonald’s flagship restaurant and global headquarters.
Our goal was to relate to the Chicago community and spotlight local artists.
Here’s what we made:
Chicagoans live by one rule: Dibs.
Ok, maybe there are more but this is a big one.
They shovel out snow to claim a parking spot and call “dibs” by placing a household item, like a chair, in the space.
And it’s well-known that no one should ever take your parking spot — or your fresh McDonald’s fries.
McD’s x The Bear Champ
This yellow guy is Bear Champ. Created by Chicago artist JC Rivera, you can find this bruised-up character all over the city.
So we partnered with THIS artist to create an original piece for the brand.
Summertime CHI
We commissioned French illustrator, Emmanuel Romeuf and his signature style, to help create a board to celebrate the best season in the city.
McD x Jas Petersen
We collaborated with Chicago-based painter Jas Petersen, bringing her iconic ‘Fastgirl’ to Ohio Street.
Agency: H/L | Copywriter: Jenice Tupolo | Art Director: Zach Morrison | Creative Director: James Segura