Panda Express | Lunar New Year

It’s a Lunar New Year tradition to give loved ones red envelopes.

But with lockdown keeping friends and family separated, this Year of the Metal Ox called for some changes. 

We put a digital spin on this tradition.

Our red envelopes unleashed an AR Lunar New Year festival

for recipients to play in.

people could exchange envelopes and ring in the new year wherever they had a phone.

The fan love was real

as people shared their #PandaLNY experiences on social.

Agency: Evolution Bureau | Copywriter: Jenice Tupolo | Art Directors: Chris Szadkowski, Alex King
Role: Created all copy for social bios and posts, PandaLNY.com, emails, and push notifications.